Magento is one of the leading e-commerce platforms in the world, facilitating over $100 billion in online transactions since 2008. With aggressive growth targets in the enterprise space, Magento partnered with Shellshock to reach an exceptional audience: C-suite executives running million-dollar-or-more companies.
Working in collaboration with Magento’s sales and marketing team, we formed concrete criteria for targeting the most qualified leads, creating multimedia ads, landing pages, and white papers to attract our audience. Through rigorous testing, we iterated into a potent combination of keywords, ad creative, and content marketing to reach our audience at scale.
Our approach was a success: within weeks, we had increased the share of sales qualified leads by 400%, paving the way for a 5x increase in monthly spend.
Increase in sales qualified leads
In 2-year projected revenue