Exceptional SAAS Advertising Yields a 4x SQL Increase

Magento: A C-Suite Marketing Success Story

March

2021

Magento is one of the leading e-commerce platforms in the world, facilitating over $100 billion in online transactions since 2008. With aggressive growth targets in the enterprise space, Magento partnered with Shellshock to reach an exceptional audience: C-suite executives running million-dollar-or-more companies.

Sales and Marketing Team

Working in collaboration with Magento’s sales and marketing team, we formed concrete criteria for targeting the most qualified leads, creating multimedia ads, landing pages, and white papers to attract our audience. Through rigorous testing, we iterated into a potent combination of keywords, ad creative, and content marketing to reach our audience at scale.
Our approach was a success: within weeks, we had increased the share of sales qualified leads by 400%, paving the way for a 5x increase in monthly spend.

Our approach was a success: within weeks, we had increased the share of sales qualified leads by 400%, paving the way for a 5x increase in monthly spend.

Results

4x

Increase in sales qualified leads

$20m

In 2-year projected revenue

$4m

Annual spend

Transformation starts with conversation.