10,000 Email Signups Via Targeted Advertising

PBS: A Top TV Brand Finds Success In Digital

pbs.org

June

2018

PBS is one of the largest, best-known nonprofits in the United States. For years, we’ve had the privilege of spearheading significant digital marketing campaigns to bring their extensive educational resources to teachers, parents, students, and children nationwide.

Engaging Audiences Online

With programs like Teacherline, LearningMedia, and Kids for Parents, PBS offers a multitude of learning resources for teachers, parents, and kids.

Teacherline, an innovative free teaching credential program, was a bold new experiment for PBS. To help launch the program, we built 16 unique Google Ads campaigns, receiving nearly a 50% impression share of teachers searching online for professional development courses in the United States.

Since 2011, PBS LearningMedia has offered multimedia resources for teachers and students. We created accompanying ad campaigns for Google, Facebook, and display, driving down cost per click by 66% while generating 10,000+ email signups via paid advertising and organic SEO content.

Finally, we were entrusted with marketing Kids for Parents, which focuses on empowering parents with tools, lessons, and games to educate children under any condition—the perfect program for parents contending with restrictions around Covid-19.

Profitable Nonprofit Campaigns

PBS is one of the largest, best-known nonprofits in the United States. For years, we’ve had the privilege of spearheading significant digital marketing campaigns to bring their extensive education resources to teachers, parents, students, and children nationwide.

Results

$2m

Ad spend under management

+10,000

Emails & names via Paid and organic web traffic

-66%

Reduction in email acquisition costs

Transformation starts with conversation.