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Shellshock previously created and executed a large lead generation initiative for Magento, a world-class ecommerce product.
Our team managed spend and creative on all search engines, social networks, and ad display networks. Primary objectives were to acquire large c-level leads looking to shift their business to Magento ecommerce or begin their first online store.
Targeting c-level decision makers is a very competitive and expensive process where clients are willing to spend hundreds of dollars for sales or marketing qualified leads provided the opportunity is there.
Through a variety of landing page tactics, lead generation “guides”, competitive content, and rigorous audience targeting, Shellshock filled a sales funnel with an opportunity value of more than $20m.
Not only did Shellshock manage the paid marketing for Magento, but we were key in consulting with their CRM and sales teams to ensure the follow through marketing tactics lead to achievable sales progress.